Braniborska10.pl Cookie Policy

What is a Cookie Policy?

This Cookie Policy, which serves as an extension of the Website’s Privacy Policy, addresses specific issues related to our use of cookies, pixel tags, and other web technologies, as well as the processing of personal data through these technologies.

In this Policy, you will find information about:

The Cookie Policy of the braniborska10.pl website does not impose any obligations on the website user. It is provided for informational purposes only and does not constitute a contract or terms of service. For any matters not covered by the Cookie Policy, the Privacy Policy and/or the Website Terms of Use shall apply.

Contact Information.

BRANIBORSKA 10 S.A., with its registered office in Wrocław at 41 Stanisława Dubois Street, 50-207 Wrocław, registered with the District Court for Wrocław Fabryczna in Wrocław, 6th Commercial Division of the National Court Register, under KRS number: 0000967550, Tax ID (NIP): 8992925371, National Business Registry Number (REGON): 52200677700000, share capital: 100,000.00 PLN – fully paid up, email address: info@braniborska10.pl.

  1. Does our website use cookies?

Yes, our website, like most websites, uses cookies. The cookie policy applies to all users of the website.

The Website also uses technologies similar to cookies. Therefore, the provisions of the Cookie Policy set forth below should also apply to these technologies as appropriate.

Cookies are IT data—specifically, small text files—stored on Users’ end devices, such as computers, tablets, or cell phones, which can be read by our IT system (first-party cookies) or by a third-party IT system (third-party cookies). These files allow us to recognize the user’s device and display a website tailored to their individual preferences, enable the website to be displayed in the user’s language as “remembered” by these files, and allow for the use of other website settings selected by the user. “Cookies” typically contain the name of the website they come from, their storage duration on the end device, and a unique number.

A pixel is a piece of software code that allows for the monitoring of Users and their behavior on websites where pixels have been placed. This can range from basic tracking—such as whether a person visited a website—to detailed tracking of actions, such as viewing specific content, viewing a particular apartment, submitting a form, etc. A pixel may transmit the collected information to a third party, i.e., the code provider.

We use the cookies and other web technologies we employ to:

  1. to ensure the operation, security, and reliability of our Website;
    1. to tailor the content of the Website to the User’s preferences and to optimize the User’s experience on the Website. These files allow us to save the User’s preferences regarding language, browser, and settings for selected elements of the Website, as well as to store information about the User’s location;
    1. analyzing and compiling statistics that help us understand how Users interact with the Website and its features, which allows us to improve its structure and content;
    1. for advertising purposes (including remarketing and retargeting) and to connect with social media platforms, as well as to display behavioral advertising using the Google Ads tool, which is designed to provide Users with advertising content tailored to their interests, may also be used to display ads outside the Website (including through the use of so-called third-party cookies), i.e., on our advertising partners’ sites. Our goal is to develop an advertising offering that is attractive and beneficial to our audience; therefore, as part of behavioral advertising, Users may primarily see information about products they have already viewed or searched for on our Website.

Yes, certain cookies may, in some situations, process Users’ personal data. The processing of personal data derived from cookies or similar technologies on our Website is carried out to ensure the proper functioning of the Website, to tailor the Website to the User’s preferences, or for analytical purposes.Please note that the legal basis for processing personal data for advertising and statistical purposes will always be your additional and explicit consent, expressed by selecting the checkbox during the cookie consent process.

When a User visits the Website, cookies are used to identify the User’s browser or device—these cookies collect various types of information that, as a general rule, do not constitute personal data. However, depending on their content and how they are used, certain information may be linked to a specific individual.

Yes, with regard to information collected by cookies that may be linked to a specific individual, the provisions of the Website’s Privacy Policy relating to personal data apply, in particular those concerning the rights of the data subject.

The first time you visit our Website, you will see a notice about our use of cookies. You may choose to accept or decline them. If you do not consent to our use of cookies, we will use only the essential, technical cookies necessary for the proper functioning of the Website. Cookies that do not fall into the category of technical cookies will be loaded only after you have given your consent to cookies ( opt-in clause).

Of course. If you have consented to our use of cookies, you may change your mind at any time and withdraw your consent to their future use. Withdrawing your consent does not affect the lawfulness of the processing that took place based on your consent prior to its withdrawal. Please note, however, that disabling or restricting cookies may cause difficulties in using this Website, as well as many other websites that use cookies.

If you’d like to take additional steps to manage your privacy, here is a list of tools that may be helpful:

  1. cookie settings in your web browser;

• Google Chrome: Settings -> Show advanced settings -> Privacy -> Content settings -> Cookies.

• You can modify Internet Explorer cookies by going to: Tools -> Internet Options -> Privacy;

• Mozilla Firefox: Tools -> Options -> Privacy.

The cookies we use are not harmful to you or to your computer, cell phone, or other device, so we recommend that you do not disable them in your browser.

So-called “harmless” cookies are essential for the proper functioning of the Website. They are necessary to enable the Website’s features to work, but their operation has nothing to do with tracking the User.

On our Website, we also use so-called tracking cookies, which we use to track Users visiting the Website; however, these cookies do not contain information that would allow us (without additional data) to identify a specific user. In certain situations, we use profiling.

  1. What first-party cookies do we use?

We use first-party cookies to ensure that the Website functions properly. Our cookies are designed to make it easier for you to use our Website, and in particular, to use the Website’s features.

  1. Do we use third-party cookies?

Yes. To optimize its performance, our website also uses third-party cookies. We also use third-party cookies for analytical and statistical purposes. Cookies also allow us to tailor advertisements and marketing content to your preferences. Cookies also serve to enhance the usability and personalization of the Website’s content.

  1. Do we use profiling?

Yes. Thanks to the cookies used in the Online Store, the Administrator can learn about a Visitor’s preferences—for example, by analyzing how often the Visitor visits the Online Store and whether and which products the Visitor purchases. Profiling applies in particular to logged-in users, i.e., Customers. Analyzing online behavior helps us better understand your habits and expectations and tailor our services to your needs and interests.

  1. What specific cookies, pixels, and IT tools do we use?

Google Analytics. We use Google Analytics, a tool provided by Google Ireland Limited (registered under number 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. This allows us to generate statistics and analyses to improve the Website’s performance.

Google Analytics automatically collects information about the use of our Website. Importantly, we have IP anonymization enabled. Therefore, Google does not receive any personal data from us that could be linked to an IP address in combination with other data about Users.

If you are interested in details regarding data processing within Google Analytics, we encourage you to review the document prepared by Google: https://support.google.com/analytics/answer/6004245.

Google Ads (formerly Google AdWords)—conversion and remarketing. We use the Google Ads tool, provided by Google Ireland Limited (registered under number: 368047) with its registered office at: Gordon House, Barrow Street, Dublin 4, Ireland. These files allow us to draw attention to our content and offers through advertisements on external websites. We analyze data from advertising campaigns to optimize our advertising activities. The advertisements are delivered by Google via so-called “ad servers.” For this purpose, we use server-side cookies, which allow us to measure specific metrics for assessing the success of reaching our audience, such as ad impressions or user clicks. If you visit our website via a Google ad, Google Ads will store a cookie on your device. For these cookies, the following information is typically stored for analysis purposes: a unique cookie ID, the number of impressions per ad placement (frequency), the last impression (relevant for post-impression conversions), and opt-out information (an indicator that the user does not wish to be targeted further). Cookies allow Google to recognize your web browser. We do not collect or process any personal data based on the aforementioned advertising measures. We do not obtain any other data, and we cannot identify users based on the information collected. Due to the marketing tools used, your browser automatically establishes a connection to Google’s server. Even if you are not registered with any Google service or are not logged in, it is possible that internet service providers may collect and store your IP address.

We also use the remarketing tool in Google Ads, which allows us to show users of our website ads based on their interests from other websites that are part of the Google Display Network. To do this, Google stores cookies in the browsers of users who visit specific Google services or websites on the Google Display Network in order to uniquely identify the web browser on a specific device.

We encourage you to review the documents regarding the GDPR and Google Ads: https://ads.google.com/intl/pl_pl/home/faq/gdpr/.

Facebook – We also use marketing tools provided by Meta Platforms Ireland, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). We use these tools to show you ads. We carry out these activities based on your consent.

In order to show you ads personalized based on your behavior on our Website, we use the Facebook Pixel, which automatically collects information about your use of our Website, specifically the pages you view.

We do not share personal data. The information collected through the Facebook Pixel is anonymous, meaning it does not allow us to identify you. It only allows us to obtain information about the actions taken on our Website. Please note, however, that Facebook may combine this information with other information about you collected through your use of the Facebook platform and use it for its own purposes, including marketing. Currently, the Facebook Pixel also affects data from Instagram. These actions by Facebook are beyond our control, and you can find information about them directly in Facebook’s Privacy Policy: https://www.facebook.com/privacy. You can also manage your privacy settings from your Facebook account.

  1. How long do we retain cookies that contain personal data?

Depending on the type of cookie, its purpose, and the legal basis for processing cookies, the retention period for cookies ranges from 1 session to 2 years.

The cookies we collect that contain Users’ personal data will be stored until an objection is raised. The Controller may delete Personal Data if it has not been used for marketing purposes for 2 years, unless legal provisions require the Controller to process the personal data for a longer period.

Some personal data may be retained for a longer period in the event that the User has any claims against the Controller, or for the purpose of the Controller asserting claims or defending against claims (including those of third parties), for the duration of the statute of limitations specified by law, in particular the Civil Code.

In any case, the longer retention period for Personal Data shall apply.

Cookie Policy 1.0 is effective as of July 16, 2024.